Chanel
Chanel is a house that needs no introduction. A true reference in haute couture, it brings the same level of excellence to the digital world: offering unique, tailor-made experiences. Through its application, Chanel invites its clients to an exclusive journey of discovery of its latest collections. The brand’s most loyal users gain access to an enriched and privileged catalog, designed to strengthen their connection with the House. The ambition: to deliver an immersive and emotional experience that translates Chanel’s timeless elegance and excellence into the digital universe.
- UX - UI
- User Research
- Product Design
The challenge was to design a navigation experience that was both seamless and immersive, through a narrative journey around the collections, while ensuring quick access to the final product. To enrich this experience, several key features were developed: adding products to favorites, sharing them directly with a sales advisor, and creating personalized moodboards by combining different looks. Initially launched for a select group of privileged clients, this journey quickly proved successful and became the foundation for optimizing the application’s navigation for all Chanel clients.
